Generic Top-Level Domains or gTLDs are the extension at the end of a domain name (i.e. .com, .net, .org). Google has gone on record saying gTLDs (i.e. .com, .net, .news, .attorney, etc) aren't considered as ranking factors. In fact, Google representatives say they completely ignore TLDs when it comes to rankings. That would suggest that all gTLDs are equal. Now, this may be true with Google's algorithm, however consumers still consider .com's king, relevant and trustworthy over the others. When in doubt, register a .com domain name!
If you're wondering if your domain name should be keyword friendly, that's a different story!
Keywords in your domain name are generally a good idea, however you shouldn't abuse it! If you're starting a new website and about to register a domain name, be sure to keep your keywords in mind. Especially if the keyword has a lot of search volume. You should also use caution, as Google has and will [...]